What works better for business? SEO or PPC

Imagine, you have a business with a professional website that includes a clear call to action button, but you are still suffering from getting leads to visit. It is a loaded situation for a business when it comes to driving web traffic, for which you can choose between two major categories:

1. SEO
2. PPC

Also Read: Guidelines to Follow Before Inking Your Next SEO Deal

Why SEO or PPC?

When asked about why SEO and PPC matter, around 93% of online experiences state that it first starts with a search and later ends up showcasing your business in the search results one way or another. SEO and PPC both fit the bill and have a separate focus that best defines the usage.

What is SEO?

Generally termed “organic SEO,” this is an abbreviation for Search Engine Optimization, which is highly known and used as a process for improving the visibility of websites and webpages. It includes both on-site SEO and off-site SEO that helps rank the webpages in the organic results of different search engines like Google and Bing.

Overall, SEO deals with non-paid results and includes major categories like:

1. On-page SEO
2. Off-page SEO
3. Technical SEO
4. User interaction signals

What is PPC?

Also known as search engine marketing or pay-per-click, it is a form of paid advertising done on search engines like Google that improves the visibility of the website and web pages. The goal of using PPC is to make your ad appear at the top of the search engine result pages for your dedicated keywords.

Overall, PPC deals with paid results and includes major categories like:

• Google Ads
• Google shopping ads
• Microsoft advertising
• Google product listing ads

Why should you invest in SEO?

Depending on your needs, there are several pros that make everything worth investing in SEO. Some most popular advantages of SEO are:

1. Less expensive
2. Increases organic exposure
3. Generate consistent traffics
4. Requires less maintenance
5. Higher ROI for long term

Why should you invest in PPC?

As per your choice and other business-affecting factors like budget, workload, and others, you can decide why you need to invest in PPC instead of something else. Apart from this, investing in PPC includes several benefits, such as:

1. Yields quick results
2. Provides control over performance
3. Higher short-term ROI
4. Less affected by market trends
5. Provides detailed analytics

What are the cons of SEO and PPC?

Cons of SEO: As nothing comes without a cost, there are several cons related to SEO:

1. Time taking process
2. Requires unique and authoritative content.
3. Less control over performance

Cons of PPC: Just like SEO, PPC also has some cons, such as:

1. Requires expertise
2. Can be expensive
3. Requires heavy maintenance

Which is better? SEO or PPC

When it comes to selecting one between the two, it is stated that neither SEO nor PPC is better or worse than the other. What exactly matters is that it totally depends on the situation and needs of your business. If you can yield proper results from SEO in the long term, then prefer SEO, whereas if you think you can invest in paid search, refer to PPC. Even if you are in denial, switch to Mrmmbs Vision, the Best SEO Company in Delhi offering both organic search and paid search services.

Also Read: Guide to Hire an SEO Service Provider